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For the Toyo Tires 'Driven to Perform' campaign. We worked a with the talented team at Hadron Films to produce a unique advertisement for their Observe GSi5 winter tires. Our role in the project consisted of a number of roles. The first being the intro and end tag animations for the brand and product. We also worked tirelessly on the matte paintings, textures, motion graphics, and set extensions for the 3D/live action transitions. The final result, was a high quality TV commercial that is still being aired 4 years after it was originallymade. 

Toyo Tires’ winter lineup are “all round” snow tires able to perform in all these conditions. Toyo winter tires are one of the most researched and technically advanced products you will ever install on your vehicle. 


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